Unique Venues with unique cases. The format is well-known by now. We take a look behind the doors of the special Unique Venues and see what they do and what they are proud of. This week, we take a look behind the scenes at Unique Venue de Bazel with the film premiere of Cash Truck.  

In short:

• Guy Ritchie's film 'Cash Truck' premieres on Amazon Prime
• Creating a 'wow effect' for the attending press and influencers
• Challenge: optimal interplay of film, location, and catering
• Most important moment in marketing campaign surrounding film premiere

The event case

The De Bazel team received a message from Amazon Prime Video's PR agency. The question was whether the De Bazel vault complex, including the cinema hall, could be used. All this for the press premiere of 'Cash Truck', directed by Guy Ritchie.

The brief was to create a completely unique experience for the invited press and influencers, with the aim of giving the film even more substance than it already possesses. Not only the location, but all elements of the event had to convey the film's content. This includes thematic catering. A true custom production, in other words!

What made this case unique?

Dutch film premieres are generally (logically) held in cinemas, so the choice of the Bazel was not initially obvious. However, it was chosen due to the unique features of the Bazel. Consider, for example, the matching decor, including the vault complex. The option for thematic catering was also greatly appreciated.

How did the event and location come together as a match?

The special thing about this event was primarily the magic we created together with the PR agency through the perfect match between the film theme and De Bazel as the location. The various parts of the event took place in three different places. In the majestic central hall, we welcomed the guests with a dinner. Subsequently, the vault complex showcased more about the film's background. Afterwards, the guests watched the film itself in the cinema hall.

By collaborating with the client as a project team, bringing all our expertise together, we managed to create a unique atmosphere. As a result, Amazon Prima Video's goal—a positive film unveiling—has been more than successful!