House of GASSAN, housed in a monumental diamond cutting workshop dating back to 1879, offers much more than just diamonds and watches. In collaboration with Unique Venues of Amsterdam, they create exclusive experiences that go beyond a tour or presentation. From VIP shopping experiences to Champagne Surprise Parties, luxury, storytelling, and personal attention are always central, for an experience guests will never forget.
HOUSE OF GASSAN in a nutshell:
‘In the heart of Amsterdam, you will find HOUSE of GASSAN: a unique destination where family history, craftsmanship, and luxury come together. Since 1945, GASSAN has been an established name in diamonds, jewelry, and high-end watches. A visit is not a standard shopping experience, but an exclusive journey through the world of brilliance and tradition.’
- How did HOUSE of GASSAN come into existence?
‘HOUSE of GASSAN originates from the Samuel Gassan family business, founded in 1945. A mission spanning generations began in the historic diamond cutting workshop on Nieuwe Uilenburgerstraat. Today, the building is a luxurious destination where tradition, innovation, and experience come together.’
- What is the success behind HOUSE of GASSAN?
‘The success lies in the combination of quality, service, and style. Visitors get a look behind the scenes with tours of the grinding workshop. In addition, there are exclusive in-house collections such as GASSAN 121®, Gigi by GASSAN, Choices by DL, and TROPHY BY GASSAN – each with its own story.’
- Which events do you host?
‘HOUSE of GASSAN offers possibilities for exclusive events, such as private tours, jewelry presentations, or business meetings. Luxury, storytelling, and hospitality are central to this.’
- How do you collaborate with UVoA?
‘Thanks to the collaboration with Unique Venues of Amsterdam, the experience can be expanded. In the monumental building from 1879, we organize tours and presentations that combine perfectly with dinner or drinks at other iconic locations.’
- What do we not yet know about you?
‘HOUSE of GASSAN is not a standard event venue, but a place for unique experiences centered around diamonds and watches. From VIP shopping experiences to international tours: always with class, personal attention, and a story that stays with you. We also host Champagne Surprise Parties, where one glass contains a genuine GASSAN 121 diamond.’
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