{"id":8510,"date":"2021-12-13T10:51:35","date_gmt":"2021-12-13T10:51:35","guid":{"rendered":"https:\/\/uniquevenuesofamsterdam.com\/?p=8510"},"modified":"2021-12-13T19:43:27","modified_gmt":"2021-12-13T19:43:27","slug":"eventcase-van-de-bazel","status":"publish","type":"post","link":"https:\/\/uniquevenuesofamsterdam.com\/en\/eventcase-van-de-bazel\/","title":{"rendered":"Eventcase van de Bazel"},"content":{"rendered":"<h2><strong>Unique Venues met unique cases. Het format is bekend inmiddels. We nemen een kijkje achter de deuren van de bijzondere Unique Venues en bekijken wat ze doen en waar ze trots op zijn. Deze week kijken we achter de schermen bij <a href=\"https:\/\/www.debazelamsterdam.com\">Unique Venue de Bazel<\/a> met de film premi\u00e8re van Cash Truck. \u00a0<\/strong><\/h2>\n<h4><strong>In het kort:<\/strong><\/h4>\n<ul>\n<li>Premiere film \u2018Cash Truck\u2019 van Guy Ritchie op Amazon Prime<\/li>\n<li>Cre\u00ebren \u2018wow-effect\u2019 richting aanwezige pers en influencers<\/li>\n<li>Uitdaging: optimaal samenspel van film, locatie en catering<\/li>\n<li>Belangrijkste moment in marketingcampagne rond filmpremi\u00e8re<\/li>\n<\/ul>\n<h4><strong>De eventcase<\/strong><\/h4>\n<p>Het team van de bazel ontving een bericht van het pr-bureau van Amazon Prime Video. De vraag was of er gebruik kon worden gemaakt van het kluiscomplex van de Bazel m\u00e9t de bioscoopzaal. Dit alles voor de perspremi\u00e8re van \u2018Cash Truck\u2019 geregisseerd door Guy Ritchie.<\/p>\n<p>De opdracht was om een geheel eigen ervaring te cre\u00ebren richting de uitgenodigde pers- en influencers, met als doel de film nog meer lading te geven dan deze inhoudelijk al heeft. Niet alleen de locatie maar alle elementen van het evenement moesten de filminhoud uitdragen. Denk daarbij ook aan thematische catering. Een echte maatwerkproductie dus!<\/p>\n<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-8514\" src=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4-1024x768.jpg\" alt=\"de bazel eventcase\" width=\"800\" height=\"600\" srcset=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4-1024x768.jpg 1024w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4-300x225.jpg 300w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4-768x576.jpg 768w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4-1536x1152.jpg 1536w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4-16x12.jpg 16w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-4.jpg 2016w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><br \/>\nWat maakte deze case uniek?<\/strong><\/p>\n<p>Nederlandse filmpremi\u00e8res worden in het algemeen (logischerwijze) in bioscopen gehouden, dus de keuze voor de Bazel lag in eerste instantie niet voor de hand. Door de unieke eigenschappen van de Bazel is er toch voor gekozen. Denk daarbij aan het bijpassende decor met onder andere het kluiscomplex. Ook de mogelijkheid tot thematische catering werd erg gewaardeerd.<\/p>\n<h4><strong>Hoe kwamen event en locatie als match samen?<\/strong><\/h4>\n<p>Het bijzondere van dit event was vooral de magie die we samen met het pr-bureau hebben gecre\u00eberd door de perfecte match tussen het filmthema en de Bazel als locatie. De onderdelen van het evenement vonden plaats op drie verschillende plaatsen. In de majestueuze centrale hal ontvingen wij de gasten met een diner. Vervolgens tentoonstelde het kluiscomplex meer over de achtergrond van de film. Daarna keken de gasten, in de bioscoopzaal, de film zelf.<\/p>\n<p>Door als projectteam met alle expertise gezamenlijk op te trekken met de opdrachtgever hebben we een geheel eigen sfeer weten te cre\u00ebren. Het doel van Amazon Prima Video, een positieve film onthulling, is hiermee meer dan geslaagd!<\/p>\n<div id='gallery-1' class='gallery galleryid-8510 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uniquevenuesofamsterdam.com\/en\/eventcase-van-de-bazel\/cash-truck-1\/'><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-1-768x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-1-768x1024.jpg 768w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-1-225x300.jpg 225w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-1-1152x1536.jpg 1152w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-1-9x12.jpg 9w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-1.jpg 1512w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/uniquevenuesofamsterdam.com\/en\/eventcase-van-de-bazel\/cash-truck-3\/'><img decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-3-768x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-3-768x1024.jpg 768w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-3-225x300.jpg 225w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-3-1152x1536.jpg 1152w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-3-9x12.jpg 9w, https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2021\/12\/Cash-Truck-3.jpg 1512w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Unique Venues met unique cases. Het format is bekend inmiddels. We nemen een kijkje achter de deuren van de bijzondere Unique Venues en bekijken wat ze doen en waar ze trots op zijn. Deze week kijken we achter de schermen bij Unique Venue de Bazel met de film premi\u00e8re van Cash Truck. \u00a0 In het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,537],"tags":[553,554,590,591],"class_list":["post-8510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue","category-nieuws","tag-eventcase","tag-unique-venues-of-amsterdam","tag-de-bazel","tag-film-premiere"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eventcase van de Bazel - Unique Venues of Amsterdam<\/title>\n<meta name=\"description\" content=\"Het format is bekend. We nemen een kijkje achter de deuren van de bijzondere Unique Venues. 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