{"id":7794,"date":"2020-08-05T11:43:28","date_gmt":"2020-08-05T11:43:28","guid":{"rendered":"https:\/\/uniquevenuesofamsterdam.com\/?p=7794"},"modified":"2021-07-13T11:44:10","modified_gmt":"2021-07-13T11:44:10","slug":"het-succes-van-popup-podium-bij-de-hallen-studios","status":"publish","type":"post","link":"https:\/\/uniquevenuesofamsterdam.com\/en\/het-succes-van-popup-podium-bij-de-hallen-studios\/","title":{"rendered":"De Hallen Studio\u2019s books success with PopUp Podium"},"content":{"rendered":"<h2><strong>Unique Insights #2<\/strong><\/h2>\n<p class=\"translation-block\">Unique Venues encourages knowledge sharing between event organisations and highlights good initiatives. In the series Unique Insights we take a look behind the scenes at unique venues in Amsterdam. How are they managing the challenges of organising an event under 1.5-metre social distancing conditions? Each blog an event location awards another unique location with the 'golden ticket' for an eye-catching event.<\/p>\n<p>Dennis Scheffers of Amerpodia gave his Golden Ticket to Nienke Bezemer, head of marketing and sales at De Hallen Studio\u2019s for the PopUp Podium. Nienke explains about how it got started.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-5661 alignright\" src=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2020\/08\/UVoA-Golden-Ticket-Nienke-Bezemer-240x300.png\" alt=\"\" width=\"240\" height=\"300\" \/><\/p>\n<p><strong>Overwhelmed <\/strong><br \/>\n\u2018Of course, at first we too were overwhelmed. Events had to be postponed but it was not at all clear when we could reschedule them,\u2019 says Nienke. \u2018What we did know was that we had large empty spaces and an extensive network of artists, bands and theatre groups. So we started brainstorming and as quickly as we could, we booked artists and set up a website.\u2019<\/p>\n<p>How were they able to make that shift so quickly? \u2018Just before corona, we\u2019d already transformed the foyer into a small-scale nightclub with live music a few times. It was actually something we were already hoping to do, but now \u2013 in a slightly different form \u2013 it happened much faster. The most important thing is that we wanted to provide support to the culture sector by organizing as many shows as possible.\u2019<\/p>\n<p><strong>Focus on local people<\/strong><br \/>\nAs head of marketing and sales, Nienke has a tip for other event organizers. \u2018For the time being, focus on local people. The commercial market needs more time \u2013restaurants, bars and theatres in the city centre can\u2019t serve as many people now compared to what was normal before corona, but people do want to get out of the house. We can provide Amsterdammers with a very enjoyable evening in our unique locations and we see that they are very appreciative and happy now that it is once again possible to take in a show.\u2019<\/p>\n<p>Nienke\u2019s favourite to date is the PopUpPodium where Maarten Heijmans sang Ramses Shaffy songs. \u2018You could see that the people in the audience were fans. It really came alive. Maarten himself wanted very much to have the audience sit on blankets on the floor, so that\u2019s what we arranged. The interaction between the audience and the artist is also very different. A big crowd might be a lot louder, but now you\u2019re getting a real conversation between the audience and the artist.\u2019<\/p>\n<figure id=\"attachment_5658\" aria-describedby=\"caption-attachment-5658\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-5658 lazyload\" data-src=\"https:\/\/uniquevenuesofamsterdam.com\/wp-content\/uploads\/2020\/08\/david.stegenga-2020.06.05_PopupPodiumindeHallen-0797-300x200.jpg\" alt=\"\" width=\"2048\" height=\"1365\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2048px; --smush-placeholder-aspect-ratio: 2048\/1365;\" \/><figcaption id=\"caption-attachment-5658\" class=\"wp-caption-text\">Popup Podium in de Hallen \/\/ 05-06-2020 \/\/ David Stegenga Fotografie<\/figcaption><\/figure>\n<p><strong>Golden ticket<\/strong><br \/>\nNienke now has the chance to pass on the Golden Ticket. Which unique location in Amsterdam does she want to ask to explain how they\u2019ve handled a particular event? \u2018Level Eleven,\u2019 she replies without hesitation. \u2018They\u2019ve turned their space into a popup bar. They did that in the past during the summer as well, but I\u2019m wondering what they may have done differently this time.\u2019<\/p>","protected":false},"excerpt":{"rendered":"<p>Unique Insights #2 Unique Venues stimuleert kennisdeling tussen partijen in de evenementenwereld en zet mooie initiatieven in de schijnwerpers. In de serie Unique Insights nemen we een kijkje achter de schermen bij unieke locaties in Amsterdam. Hoe gaan zij om met de uitdagingen van een evenement organiseren in de 1,5 meter samenleving? Elke blog mag [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[537],"tags":[290],"class_list":["post-7794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws","tag-de-hallen-studios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Het succes van PopUp Podium bij De Hallen Studio\u2019s - Unique Venues of Amsterdam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uniquevenuesofamsterdam.com\/en\/wp-json\/wp\/v2\/posts\/7794\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Het succes van PopUp Podium bij De Hallen Studio\u2019s - Unique Venues of Amsterdam\" \/>\n<meta property=\"og:description\" content=\"Unique Insights #2 Unique Venues stimuleert kennisdeling tussen partijen in de evenementenwereld en zet mooie initiatieven in de schijnwerpers. 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